Is Social Entrepreneurship an Untapped Marketing Resource? A Commentary on its Potential for Small Sports Clubs

Damian Gallagher, Audrey Gilmore

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

Over the years, there have been many discussions about the meaning of the term entrepreneur andhow we encapsulate entrepreneurial behaviour. Recent attempts to extend this thinking to the concept of socialentrepreneurship have undoubtedly added to this discussion. This commentary considers the value of sociallymotivated entrepreneurs to the not-for-profit sector and is based on the premise that social entrepreneurshipfocuses on bringing innovative solutions to socially related problems. The discussion will use the example of Small Sports Clubs to illustrate the key issues.
LanguageEnglish
Pages11-15
JournalJournal of Small Business & Entrepreneurship
Volume24
Issue number1
DOIs
Publication statusPublished - 2011

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Marketing resources
Clubs
Entrepreneurs
Social entrepreneurship
Entrepreneurial behavior

Keywords

  • Small Sports Clubs
  • Strategy
  • Social Entrepreneurship

Cite this

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title = "Is Social Entrepreneurship an Untapped Marketing Resource? A Commentary on its Potential for Small Sports Clubs",
abstract = "Over the years, there have been many discussions about the meaning of the term entrepreneur andhow we encapsulate entrepreneurial behaviour. Recent attempts to extend this thinking to the concept of socialentrepreneurship have undoubtedly added to this discussion. This commentary considers the value of sociallymotivated entrepreneurs to the not-for-profit sector and is based on the premise that social entrepreneurshipfocuses on bringing innovative solutions to socially related problems. The discussion will use the example of Small Sports Clubs to illustrate the key issues.",
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note = "Reference text: 1. Alvord, S.H., D. Brown, C.W. Letts. 2004. “Social Entrepreneurship. Leadership that Facilitate Societal TransformationAn Exploratory Study [online].” Working paper, Centre for Public Leadership, KennedySchool of Government. Available from World Wide Web www.ksg.harvard.edu/leadership.workingpapers.html (http://www.ksg.harvard.edu/leadership.workingpapers.html) 2. Beech, J. and Chadwick, S. 2007. The Marketing of Sport, London: Prentice Hall. 3. Breuer, C. 2007. Sportentwicklungsbericht 2005/2006, K{\"o}ln: Analyse zur Situation der Sportvereine in Deutschland. 4. Carson, D., Cromie, S., McGowan, P. and Hill, J. 1995. Marketing and Entrepreneurship in SMEs: An Innovative Approach, London: Prentice Hall. 5. Chadwick, S. 2010. “Sport Facing Unprecedented Problems in the Face of Global Recession: A Commentary [online].” [accessed 8/06/2010]. Available from World Wide Web www.europeanbusinessreview.com/?p=1632 (http://www.europeanbusinessreview.com/?p=1632) 6. Dees, J.G. 2007. Taking Social Entrepreneurship Seriously.”. Social Science and Modern Society, 44(3): 24–31. 7. Freyer, W. 2003. Sport-Marketing, 3rd, Dresden: FIT. 8. Gallagher, D., Alexander, N. and Gilmore, A. 2009. What Place Do Small Football Clubs Have in sports Marketing? Towards a Conceptual Framework Academy of Marketing Conference, Leeds Metropolitan University, July 2009 9. Gilmore, A., Carson, D. and Grant, K. 2001. SME Marketing in Practice.”. Marketing Intelligence and Planning, 19(1): 6–11. 10. Martin, R. and Osberg, S. 2007. “Social Entrepreneurship: The Case for Definition.”. In Stanford Social Innovation Review 27–39. Spring 11. Santomier, J. 2002. Sport Business Entrepreneurship. New England Journal of Entrepreneurship, 5(1): 5–7. 12. Shannon, J.R. 1999. Sports Marketing: An Examination of Academic Marketing Publication.”. Journal of Services Marketing, 13(6): 517–535. 13. Smith, C.T. and Nemetz, P.L. 2009. Social Entrepreneurship Compared to Government Foreign Aid: Perceptions in an East African Village.”. Journal of Research in Marketing and Entrepreneurship, 11(1): 49–65. 14. Stryjan, Y. 2006. The Practice of Social Entrepreneurship: Theory and the Swedish Experience.”. Journal of Rural Cooperation, 34(2): 197–229. 15. Schwab Foundation. 2008. [online] Available from World Wide Web www.schwabfound.org/whatis.htm (http://www.schwabfound.org/whatis.htm) 16. Thompson, J., Alvy, G. and Lees, A. 2000. Social Entrepreneurship: A New Look at the People and the Potential.”. Management Decision, 35: 334–338. 17. Wallace, N. 2007. Social Entrepreneurs Seek New Investments to Reach a ‘Tipping Point’.”. Chronicle of Philanthropy, 19(13): 676–679. 18. Weerwardena, J. and Sullivan Mort, G. 2006. Investigating Social Entrepreneurship: A Multidimensional Model.”. Journal of World Business, 41: 21–35. 19. Wollebaek, D. and Salle, P. 2003. “Generations & Organizational Change”. In The Values of Volunteering: Cross-Cultural Perspectives, Edited by: Dekker, P. and Halman, L. New York: Kluwer Academic/Plenum Publishers.",
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Is Social Entrepreneurship an Untapped Marketing Resource? A Commentary on its Potential for Small Sports Clubs. / Gallagher, Damian; Gilmore, Audrey.

Vol. 24, No. 1, 2011, p. 11-15.

Research output: Contribution to journalArticle

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