Investor perspectives on property crowdfunding: evidence from Australia

Braam Lowies, Christa Viljoen, Stanley McGreal

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)


This study’s objective is to investigate the perceptions of property investors of the risks and returns associated with property crowdfunding as an investment vehicle. The study contributes to the understanding of alternative property investment vehicles and how it is perceived by investors.The study focus on investor perceptions in using property crowdfunding as investment vehicle and follows a survey-based design. A questionnaire was finalised after completion of a pilot study and was distributed to existing property crowdfunding investors via email. Inferential statistical measures were used.The results show, to an extent, similarities to general equity-based crowdfunding studies. However, the uniqueness of property crowdfunding as investment vehicle may explain the insignificance of the results when related to other studies. Overall, the property crowdfunding investor seem to present cautious behaviour with a conservative perception of property crowdfunding as investment vehicle.It is recommended that property crowdfunding platforms present prospective investors with more formal regulation of the property crowdfunding industry. Such a regulatory framework may lessen the current level of uncertainty presented by investors.The study enhance the understanding of the role of property crowdfunding as alternative investment vehicle in Australia. More importantly, it went some way towards enhancing understanding of how investors perceive and behave vis-à-vis property crowdfunding as investment vehicle.
Original languageEnglish
Pages (from-to)303-321
JournalJournal of Financial Management of Property and Construction
Issue number3
Early online date6 Nov 2017
Publication statusPublished online - 6 Nov 2017


  • Crowdfunding
  • property investment
  • investor behaviour
  • investment decision making


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