Investigating the Nonlinear and Conditional Effects of Trust on Effective Customer Retention --The Role of Institutional Contexts

  • H Zou
  • , I Qureshi
  • , Yulin Fang
  • , K Lim
  • , H Sun
  • , Elaine Ramsey
  • , P McCole

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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