Investigating the importance of packaging design for own-label brands

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Unknown Host Publication
Publisher	British Academy of Management
Number of pages	11
Publication status	Published (in print/issue) - Sept 2006
Event	British Academy of Management (BAM) Conference - Belfast Duration: 1 Sept 2006 → …

Conference	British Academy of Management (BAM) Conference
Period	1/09/06 → …

Cite this

@inproceedings{256cd91270214934bd854aee5378997a,

title = "Investigating the importance of packaging design for own-label brands",

author = "Laura Wells and Heather Farley and Gillian Armstrong",

year = "2006",

month = sep,

language = "English",

booktitle = "Unknown Host Publication",

publisher = "British Academy of Management",

address = "United Kingdom",

note = "British Academy of Management (BAM) Conference ; Conference date: 01-09-2006",

}