Investigating the importance of packaging design for own-label brands

Research output: Chapter in Book/Report/Conference proceedingConference contribution

LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages11
Publication statusPublished - Sep 2006
EventBritish Academy of Management (BAM) Conference - Belfast
Duration: 1 Sep 2006 → …

Conference

ConferenceBritish Academy of Management (BAM) Conference
Period1/09/06 → …

Cite this

@inproceedings{256cd91270214934bd854aee5378997a,
title = "Investigating the importance of packaging design for own-label brands",
author = "Laura Wells and Heather Farley and Gillian Armstrong",
year = "2006",
month = "9",
language = "English",
booktitle = "Unknown Host Publication",

}

Wells, L, Farley, H & Armstrong, G 2006, Investigating the importance of packaging design for own-label brands. in Unknown Host Publication. British Academy of Management (BAM) Conference, 1/09/06.

Investigating the importance of packaging design for own-label brands. / Wells, Laura; Farley, Heather; Armstrong, Gillian.

Unknown Host Publication. 2006.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Investigating the importance of packaging design for own-label brands

AU - Wells, Laura

AU - Farley, Heather

AU - Armstrong, Gillian

PY - 2006/9

Y1 - 2006/9

M3 - Conference contribution

BT - Unknown Host Publication

ER -