Investigating the importance of packaging design for own-label brands

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherBritish Academy of Management
Number of pages11
Publication statusPublished - Sep 2006
EventBritish Academy of Management (BAM) Conference - Belfast
Duration: 1 Sep 2006 → …

Conference

ConferenceBritish Academy of Management (BAM) Conference
Period1/09/06 → …

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