Investigating the Geographies of Selling a UK Higher Education

Research output: Contribution to conferencePaper

Abstract

Of late we have witnessed the rapid development of the international student mobility literature, however this research has often been written from the perspective of the students themselves, focusing on their motivations for overseas study. It is not unsurprising that this has gone hand-in-hand with the unprecedented growth in international student numbers over the last three decades in particular. There are now extensive international knowledge networks which offer prospective students the opportunity to study (almost) anywhere they wish, provided they have the capital to do so. It has been shown that these international students can contribute significantly to the local economy, as well as offering an additional funding source for the universities themselves (see Brown et al. 2010; Madge et al. 2009; Gribble 2008). Competition for their recruitment is therefore a big business and yet there has been little research conducted into the role of international education agents in promoting overseas education and encouraging international students in the selection of their universities. This paper seeks to redress this imbalance by investigating the preliminary findings from interviews conducted with university international office staff and their subcontracted education agents to show how they use geography and place as a USP for prospective international students.

Conference

ConferenceRGS-IBG Annual International Conference 2015
CountryUnited Kingdom
CityExeter
Period1/09/154/09/15

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selling
geography
education
student
overseas
university
local economy
funding
staff
interview
knowledge

Cite this

Beech, S. E. (2015). Investigating the Geographies of Selling a UK Higher Education. Paper presented at RGS-IBG Annual International Conference 2015, Exeter, United Kingdom.
Beech, Suzanne E. / Investigating the Geographies of Selling a UK Higher Education. Paper presented at RGS-IBG Annual International Conference 2015, Exeter, United Kingdom.
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note = "RGS-IBG Annual International Conference 2015 ; Conference date: 01-09-2015 Through 04-09-2015",

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Beech, SE 2015, 'Investigating the Geographies of Selling a UK Higher Education' Paper presented at RGS-IBG Annual International Conference 2015, Exeter, United Kingdom, 1/09/15 - 4/09/15, .

Investigating the Geographies of Selling a UK Higher Education. / Beech, Suzanne E.

2015. Paper presented at RGS-IBG Annual International Conference 2015, Exeter, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Investigating the Geographies of Selling a UK Higher Education

AU - Beech, Suzanne E.

PY - 2015

Y1 - 2015

N2 - Of late we have witnessed the rapid development of the international student mobility literature, however this research has often been written from the perspective of the students themselves, focusing on their motivations for overseas study. It is not unsurprising that this has gone hand-in-hand with the unprecedented growth in international student numbers over the last three decades in particular. There are now extensive international knowledge networks which offer prospective students the opportunity to study (almost) anywhere they wish, provided they have the capital to do so. It has been shown that these international students can contribute significantly to the local economy, as well as offering an additional funding source for the universities themselves (see Brown et al. 2010; Madge et al. 2009; Gribble 2008). Competition for their recruitment is therefore a big business and yet there has been little research conducted into the role of international education agents in promoting overseas education and encouraging international students in the selection of their universities. This paper seeks to redress this imbalance by investigating the preliminary findings from interviews conducted with university international office staff and their subcontracted education agents to show how they use geography and place as a USP for prospective international students.

AB - Of late we have witnessed the rapid development of the international student mobility literature, however this research has often been written from the perspective of the students themselves, focusing on their motivations for overseas study. It is not unsurprising that this has gone hand-in-hand with the unprecedented growth in international student numbers over the last three decades in particular. There are now extensive international knowledge networks which offer prospective students the opportunity to study (almost) anywhere they wish, provided they have the capital to do so. It has been shown that these international students can contribute significantly to the local economy, as well as offering an additional funding source for the universities themselves (see Brown et al. 2010; Madge et al. 2009; Gribble 2008). Competition for their recruitment is therefore a big business and yet there has been little research conducted into the role of international education agents in promoting overseas education and encouraging international students in the selection of their universities. This paper seeks to redress this imbalance by investigating the preliminary findings from interviews conducted with university international office staff and their subcontracted education agents to show how they use geography and place as a USP for prospective international students.

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M3 - Paper

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Beech SE. Investigating the Geographies of Selling a UK Higher Education. 2015. Paper presented at RGS-IBG Annual International Conference 2015, Exeter, United Kingdom.