InterTrade Ireland FUSION project on alcoholic drinks innovation and enterprise

Research output: Book/ReportCommissioned report

Abstract

The project was unique. It involved the establishment of a new business, and it also drew on investment from experienced brewers in England. Overall the project has been a good learning experience for all involved and now at the end, the company has market tested ale and stout product prototypes, embedded knowledge of brewing protocols and well developed plans for installation of a brewery in a unique complex which will also include a pizzeria, a bar and lounge and off license. The aim of the project remained the same throughout, namely to set-up a craft brewery which will produce a range of alcoholic products (stout, lager, ales, wheat beer) that will be sold in the local area and expanded market. The project was divided into four key steps: i) successful brew a beer; ii) specify brewing procedures; iii) selling a product; and iv) developing a portfolio of beer products. All were achieved except iii) which was primarily due to a delay in receipt of planning permission for the complex referred to above. Plans are in place to follow up this project to reach the desired outcome of selling a portfolio of beer products in the on trade in the North West of Ireland
LanguageEnglish
Number of pages13
Publication statusPublished - 14 Sep 2007

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Alcoholic drinks
Ireland
Innovation
Brewing
Wheat
Planning
England
New business
Prototype
License

Cite this

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title = "InterTrade Ireland FUSION project on alcoholic drinks innovation and enterprise",
abstract = "The project was unique. It involved the establishment of a new business, and it also drew on investment from experienced brewers in England. Overall the project has been a good learning experience for all involved and now at the end, the company has market tested ale and stout product prototypes, embedded knowledge of brewing protocols and well developed plans for installation of a brewery in a unique complex which will also include a pizzeria, a bar and lounge and off license. The aim of the project remained the same throughout, namely to set-up a craft brewery which will produce a range of alcoholic products (stout, lager, ales, wheat beer) that will be sold in the local area and expanded market. The project was divided into four key steps: i) successful brew a beer; ii) specify brewing procedures; iii) selling a product; and iv) developing a portfolio of beer products. All were achieved except iii) which was primarily due to a delay in receipt of planning permission for the complex referred to above. Plans are in place to follow up this project to reach the desired outcome of selling a portfolio of beer products in the on trade in the North West of Ireland",
author = "Peter Mitchell",
note = "The company name, company contact email address and the full report are not given as this information is confidential",
year = "2007",
month = "9",
day = "14",
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}

InterTrade Ireland FUSION project on alcoholic drinks innovation and enterprise. / Mitchell, Peter.

2007. 13 p.

Research output: Book/ReportCommissioned report

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M3 - Commissioned report

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