International Retail Franchising: A Conceptual Framework

Barry Quinn, N Alexander

Research output: Contribution to journalArticle

47 Citations (Scopus)

Abstract

Franchising has become a major driving force in the globalisation of service businesses. Likewise, international retailing has become an important feature of global distribution systems. This has been brought about through changing socio-economic patterns, favourable political and cultural environments, and a shift from manufacturing to service based economies. Both developments have contributed to the globalisation of marketing activity. However, there remain fundamental conceptual inconsistencies in the literatures that explain the development of international retailing and the internationalisation of franchise operations. This paper considers the use of franchising in the internationalisation of retail operations and places the experience of retail operations that use the market entry strategy within the context of other franchising activity. The paper evaluates the literature on the internationalisation of retailing alongside the literature on franchising. It identifies the different perspectives that have emerged within the two literatures and conceptually reconciles the contradictions that exist.
LanguageEnglish
Pages264-276
JournalInternational Journal of Retail and Distribution Management
Volume30
Issue number5
DOIs
Publication statusPublished - 2002

Fingerprint

Franchising
Conceptual framework
Retail
Internationalization
International retailing
Retail operations
Globalization
Distribution system
Retailing
Market entry strategy
Manufacturing
Service business
Franchise
Socio-economics
Driving force
Marketing activities
Inconsistency

Cite this

Quinn, Barry ; Alexander, N. / International Retail Franchising: A Conceptual Framework. 2002 ; Vol. 30, No. 5. pp. 264-276.
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International Retail Franchising: A Conceptual Framework. / Quinn, Barry; Alexander, N.

Vol. 30, No. 5, 2002, p. 264-276.

Research output: Contribution to journalArticle

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