Innovative marketing in SMEs: an empirical study

Michele O'Dwyer, Audrey Gilmore, David Carson

Research output: Contribution to journalArticlepeer-review

35 Citations (Scopus)
Original languageEnglish
Pages (from-to)383-386
JournalJournal of Strategic Marketing
Volume17
Issue number5
DOIs
Publication statusPublished (in print/issue) - 2009

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