Innovative marketing in SMEs: an empirical study

Michele O'Dwyer, Audrey Gilmore, David Carson

    Research output: Contribution to journalArticle

    21 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)383-386
    JournalJournal of Strategic Marketing
    Volume17
    Issue number5
    DOIs
    Publication statusPublished - 2009

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