| Language | English |
|---|---|
| Pages | 383-386 |
| Journal | Journal of Strategic Marketing |
| Volume | 17 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 2009 |
Cite this
O'Dwyer, M., Gilmore, A., & Carson, D. (2009). Innovative marketing in SMEs: an empirical study. Journal of Strategic Marketing, 17(5), 383-386. https://doi.org/10.1080/09652540903216221
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title = "Innovative marketing in SMEs: an empirical study",
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year = "2009",
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language = "English",
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journal = "Journal of Strategic Marketing",
issn = "0965-254X",
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}
O'Dwyer, M, Gilmore, A & Carson, D 2009, 'Innovative marketing in SMEs: an empirical study', Journal of Strategic Marketing, vol. 17, no. 5, pp. 383-386. https://doi.org/10.1080/09652540903216221
Innovative marketing in SMEs: an empirical study. / O'Dwyer, Michele; Gilmore, Audrey; Carson, David.
In: Journal of Strategic Marketing, Vol. 17, No. 5, 2009, p. 383-386.Research output: Contribution to journal › Article
TY - JOUR
T1 - Innovative marketing in SMEs: an empirical study
AU - O'Dwyer, Michele
AU - Gilmore, Audrey
AU - Carson, David
PY - 2009
Y1 - 2009
U2 - 10.1080/09652540903216221
DO - 10.1080/09652540903216221
M3 - Article
VL - 17
SP - 383
EP - 386
JO - Journal of Strategic Marketing
T2 - Journal of Strategic Marketing
JF - Journal of Strategic Marketing
SN - 0965-254X
IS - 5
ER -
O'Dwyer M, Gilmore A, Carson D. Innovative marketing in SMEs: an empirical study. Journal of Strategic Marketing. 2009;17(5):383-386. https://doi.org/10.1080/09652540903216221