Innovative marketing in SMEs: an empirical study

Michele O'Dwyer, Audrey Gilmore, David Carson

Research output: Contribution to journal › Article › peer-review

35 Citations (Scopus)

Original language	English
Pages (from-to)	383-386
Journal	Journal of Strategic Marketing
Volume	17
Issue number	5
DOIs	https://doi.org/10.1080/09652540903216221
Publication status	Published (in print/issue) - 2009

Access to Document

@article{42aac640d21e42808f59ae5faf0e9d37,

title = "Innovative marketing in SMEs: an empirical study",

author = "Michele O'Dwyer and Audrey Gilmore and David Carson",

year = "2009",

doi = "10.1080/09652540903216221",

language = "English",

volume = "17",

pages = "383--386",

journal = "Journal of Strategic Marketing",

issn = "1466-4488",

publisher = "Routledge",

number = "5",

}