Innovative marketing in SMEs: an empirical study

Michele O'Dwyer, Audrey Gilmore, David Carson

    Research output: Contribution to journalArticle

    17 Citations (Scopus)
    LanguageEnglish
    Pages383-386
    JournalJournal of Strategic Marketing
    Volume17
    Issue number5
    DOIs
    Publication statusPublished - 2009

    Cite this

    O'Dwyer, Michele ; Gilmore, Audrey ; Carson, David. / Innovative marketing in SMEs: an empirical study. In: Journal of Strategic Marketing. 2009 ; Vol. 17, No. 5. pp. 383-386.
    @article{42aac640d21e42808f59ae5faf0e9d37,
    title = "Innovative marketing in SMEs: an empirical study",
    author = "Michele O'Dwyer and Audrey Gilmore and David Carson",
    year = "2009",
    doi = "10.1080/09652540903216221",
    language = "English",
    volume = "17",
    pages = "383--386",
    journal = "Journal of Strategic Marketing",
    issn = "0965-254X",
    number = "5",

    }

    Innovative marketing in SMEs: an empirical study. / O'Dwyer, Michele; Gilmore, Audrey; Carson, David.

    In: Journal of Strategic Marketing, Vol. 17, No. 5, 2009, p. 383-386.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Innovative marketing in SMEs: an empirical study

    AU - O'Dwyer, Michele

    AU - Gilmore, Audrey

    AU - Carson, David

    PY - 2009

    Y1 - 2009

    U2 - 10.1080/09652540903216221

    DO - 10.1080/09652540903216221

    M3 - Article

    VL - 17

    SP - 383

    EP - 386

    JO - Journal of Strategic Marketing

    T2 - Journal of Strategic Marketing

    JF - Journal of Strategic Marketing

    SN - 0965-254X

    IS - 5

    ER -