| Original language | English |
|---|---|
| Pages (from-to) | 504-515 |
| Journal | European Business Review |
| Volume | 21 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published (in print/issue) - 2009 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Innovative marketing in SMes: a theoretical framework
- Michele O'Dwyer
- , Audrey Gilmore
- , David Carson
Research output: Contribution to journal › Article › peer-review
38
Link opens in a new tab
Citations
(Scopus)