Innovative marketing in SMes: a theoretical framework

Michele O'Dwyer, Audrey Gilmore, David Carson

Research output: Contribution to journal › Article › peer-review

Access to Document

@article{8288437a7b164e7585c408ada3409622,

title = "Innovative marketing in SMes: a theoretical framework",

author = "Michele O'Dwyer and Audrey Gilmore and David Carson",

year = "2009",

doi = "10.1108/09555340910998805",

language = "English",

volume = "21",

pages = "504--515",

journal = "European Business Review",

publisher = "Emerald Publishing",

number = "6",

}