Innovative marketing in SMes: a theoretical framework

Michele O'Dwyer, Audrey Gilmore, David Carson

    Research output: Contribution to journalArticle

    25 Citations (Scopus)
    LanguageEnglish
    Pages504-515
    JournalEuropean Business Review
    Volume21
    Issue number6
    DOIs
    Publication statusPublished - 2009

    Cite this

    O'Dwyer, M., Gilmore, A., & Carson, D. (2009). Innovative marketing in SMes: a theoretical framework. 21(6), 504-515. https://doi.org/10.1108/09555340910998805
    O'Dwyer, Michele ; Gilmore, Audrey ; Carson, David. / Innovative marketing in SMes: a theoretical framework. 2009 ; Vol. 21, No. 6. pp. 504-515.
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    O'Dwyer, M, Gilmore, A & Carson, D 2009, 'Innovative marketing in SMes: a theoretical framework', vol. 21, no. 6, pp. 504-515. https://doi.org/10.1108/09555340910998805

    Innovative marketing in SMes: a theoretical framework. / O'Dwyer, Michele; Gilmore, Audrey; Carson, David.

    Vol. 21, No. 6, 2009, p. 504-515.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Innovative marketing in SMes: a theoretical framework

    AU - O'Dwyer, Michele

    AU - Gilmore, Audrey

    AU - Carson, David

    PY - 2009

    Y1 - 2009

    U2 - 10.1108/09555340910998805

    DO - 10.1108/09555340910998805

    M3 - Article

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