Innovative marketing in SMes: a theoretical framework

Michele O'Dwyer, Audrey Gilmore, David Carson

    Research output: Contribution to journalArticle

    26 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)504-515
    JournalEuropean Business Review
    Volume21
    Issue number6
    DOIs
    Publication statusPublished - 2009

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