Innovative Marketing in SMEs: A Conceptual and Descriptive Framework

Darryl Cummins, Audrey Gilmore, David Carson, Aodheen O'Donnell

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	231-248
Journal	International Journal of New Product Development and Innovation Management
Volume	2
Issue number	3
Publication status	Published (in print/issue) - 2000

Cite this

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title = "Innovative Marketing in SMEs: A Conceptual and Descriptive Framework",

author = "Darryl Cummins and Audrey Gilmore and David Carson and Aodheen O'Donnell",

year = "2000",

language = "English",

volume = "2",

pages = "231--248",

journal = "International Journal of New Product Development and Innovation Management",

number = "3",

}

TY - JOUR

T1 - Innovative Marketing in SMEs: A Conceptual and Descriptive Framework

AU - Cummins, Darryl

AU - Gilmore, Audrey

AU - Carson, David

AU - O'Donnell, Aodheen

PY - 2000

Y1 - 2000

M3 - Article

VL - 2

SP - 231

EP - 248

JO - International Journal of New Product Development and Innovation Management

JF - International Journal of New Product Development and Innovation Management

IS - 3

ER -