Innovative Marketing in SMEs: A Conceptual and Descriptive Framework

Darryl Cummins, Audrey Gilmore, David Carson, Aodheen O'Donnell

Research output: Contribution to journalArticle

LanguageEnglish
Pages231-248
JournalInternational Journal of New Product Development and Innovation Management
Volume2
Issue number3
Publication statusPublished - 2000

Cite this

Cummins, D., Gilmore, A., Carson, D., & O'Donnell, A. (2000). Innovative Marketing in SMEs: A Conceptual and Descriptive Framework. 2(3), 231-248.
Cummins, Darryl ; Gilmore, Audrey ; Carson, David ; O'Donnell, Aodheen. / Innovative Marketing in SMEs: A Conceptual and Descriptive Framework. 2000 ; Vol. 2, No. 3. pp. 231-248.
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Cummins, D, Gilmore, A, Carson, D & O'Donnell, A 2000, 'Innovative Marketing in SMEs: A Conceptual and Descriptive Framework', vol. 2, no. 3, pp. 231-248.

Innovative Marketing in SMEs: A Conceptual and Descriptive Framework. / Cummins, Darryl; Gilmore, Audrey; Carson, David; O'Donnell, Aodheen.

Vol. 2, No. 3, 2000, p. 231-248.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Innovative Marketing in SMEs: A Conceptual and Descriptive Framework

AU - Cummins, Darryl

AU - Gilmore, Audrey

AU - Carson, David

AU - O'Donnell, Aodheen

PY - 2000

Y1 - 2000

M3 - Article

VL - 2

SP - 231

EP - 248

IS - 3

ER -

Cummins D, Gilmore A, Carson D, O'Donnell A. Innovative Marketing in SMEs: A Conceptual and Descriptive Framework. 2000;2(3):231-248.