| Original language | English |
|---|---|
| Pages (from-to) | 231-248 |
| Journal | International Journal of New Product Development and Innovation Management |
| Volume | 2 |
| Issue number | 3 |
| Publication status | Published (in print/issue) - 2000 |
Innovative Marketing in SMEs: A Conceptual and Descriptive Framework
Darryl Cummins, Audrey Gilmore, David Carson, Aodheen O'Donnell
Research output: Contribution to journal › Article › peer-review