Innovative Marketing in SMEs: A Conceptual and Descriptive Framework

Darryl Cummins, Audrey Gilmore, David Carson, Aodheen O'Donnell

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)231-248
JournalInternational Journal of New Product Development and Innovation Management
Volume2
Issue number3
Publication statusPublished - 2000

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