Innovative Marketing in SMEs: A Conceptual and Descriptive Framework

Darryl Cummins, Audrey Gilmore, David Carson, Aodheen O'Donnell

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)231-248
JournalInternational Journal of New Product Development and Innovation Management
Volume2
Issue number3
Publication statusPublished - 2000

Cite this

Cummins, D., Gilmore, A., Carson, D., & O'Donnell, A. (2000). Innovative Marketing in SMEs: A Conceptual and Descriptive Framework. International Journal of New Product Development and Innovation Management, 2(3), 231-248.