Fingerprint
Dive into the research topics of 'Influence on loyalty programme effectiveness : A conceptual framework and case study investigation'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Influence on loyalty programme effectiveness : A conceptual framework and case study investigation
A Palmer, U McMahon-Beattie, R Beggs
Research output: Contribution to journal › Article › peer-review
22
Citations
(Scopus)