Improving Competitiveness by Adopting a Creative Approach to Product and Process Innovation.

Dennis McKeag

    Research output: Contribution to journalArticle

    Abstract

    Companies have always been in the business of making money, and the products, processes and services they offer are the vehicles they use. To be competitive companies must continuously improve and evolve the products, services and systems on offer. Conventional continuous improvement techniques are fine for cost reduction activity, and conventional marketing, market research, and project management techniques are suitable for implementing change. This paper addresses the more difficult question of new product (process or system) innovation and suggests that latent needs, wants and desires of customers need to be identified, and the customer provided with new user experiences and excitement features, if successful product innovation is to occur in modern competitive markets. The approach recommended is based on the author’s research and knowledge transfer experience between university and industry in the context of innovation, and combines the process of invention with the design or business approach to project management. User centred design tools and techniques are applied throughout the entire innovation process. The accompanying conference presentation will be based on the author’s experience and focus on examples of successful innovation using the strategy and tactics outlined in this paper.
    LanguageEnglish
    Pages1-12
    JournalProceedings of the 10th Continuous Innovation Network Conference, Brisbane, Australia, 6-8 September 2009
    Volume2009
    Issue number1
    Publication statusPublished - 8 Sep 2009

    Fingerprint

    Product and process innovation
    Innovation
    Project management
    Competitiveness
    Competitive market
    Marketing
    Customer needs
    Continuous improvement
    Research management
    Process innovation
    Tactics
    Market research
    Innovation process
    Industry
    Management techniques
    Knowledge transfer
    User-centered design
    New products
    System innovation
    Product innovation

    Keywords

    • Innovation
    • invention
    • design
    • business
    • creativity

    Cite this

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    title = "Improving Competitiveness by Adopting a Creative Approach to Product and Process Innovation.",
    abstract = "Companies have always been in the business of making money, and the products, processes and services they offer are the vehicles they use. To be competitive companies must continuously improve and evolve the products, services and systems on offer. Conventional continuous improvement techniques are fine for cost reduction activity, and conventional marketing, market research, and project management techniques are suitable for implementing change. This paper addresses the more difficult question of new product (process or system) innovation and suggests that latent needs, wants and desires of customers need to be identified, and the customer provided with new user experiences and excitement features, if successful product innovation is to occur in modern competitive markets. The approach recommended is based on the author’s research and knowledge transfer experience between university and industry in the context of innovation, and combines the process of invention with the design or business approach to project management. User centred design tools and techniques are applied throughout the entire innovation process. The accompanying conference presentation will be based on the author’s experience and focus on examples of successful innovation using the strategy and tactics outlined in this paper.",
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    note = "Reference text: Jordan, P., (2000) Designing Pleasurable Products, London, Taylor and Francis. http://www.designcouncil.org.uk/en/About-Design/Business-Essentials/Innovation/Emerging-trends/ - Accessed May 2009 Rogers, E.M. Diffusion of Innovations. 5th ed. London, Simon & Schuster, 2003. Lawson, B. (1990) How Designers Think, 2nd edition, London: Butterworth Architecture BS 7000: 1989 Guide to managing product design, BSI BS 7000 Parts 1-10: Managing Innovation (1995-2007). BSI McKeag, D. & Clarke, R. B. “A system for the efficient management of the Design/Development process”. Proceedings of The Institute of Mechanical Engineers. (1989) Volume 203, pp 198-194. Northern Telecom, Product Introduction Procedure Version 4.0, Proprietary Document, 1993 August PA Consulting, Organising product design and development, DTI Publication 1995 Anders Carlberg, Alistair Eves, Dennis McKeag, Improving the competitiveness of a small engineering company: a guide? Paper presented at SEFI CDG seminar on Engineering Education for Total Quality Control, Stockholm/Linkopping, Sweden, May 1990. Kotler, Philip. Marketing Management. Prentice Hall, 1994. McKeag, D., Transferring Creativity from the Arts and Design into Commercial Product Design, Proceedings of the ACUADS Conference, Adelaide, 2 October 2008 (CD), www.acuads.com.au Black, Alison, The basics of user centred design, Design Council, 14 November 2006, updated 20 October 2008, www.designcouncil.org.uk/en/About-Design/Design-Techniques/User-centred-design-/ - Accessed May 2009 Leonard, D. and Rayport, J.F. (1997) “Spark Innovation Through Emphatic Design”, Harvard Business Review, Vol75, no 6, pp. 102-113 Aldersey-Williams, H., Bound, J. and Coleman, R., The Methods Lab: User Research for Design, Design for Ageing Network (DAN), June 1999 Preece, J., Rogers, Y., & Sharp, H. (2002). Interaction design: Beyond human- computer interaction. New York, NY: John Wiley & Sons www.usabilitynet.org/trump/resources/standards.htm - Accessed May 2009 Wakeford, N., Innovation through people centred design-lessons from the USA, DTI, October 2004",
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    Improving Competitiveness by Adopting a Creative Approach to Product and Process Innovation. / McKeag, Dennis.

    Vol. 2009, No. 1, 08.09.2009, p. 1-12.

    Research output: Contribution to journalArticle

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