@article{a4dc8a72103d42f38d866b723c33ed55,
title = "Implementing Yield management: Lessons from the Hotel Sector",
author = "K Donaghy and U McMahon-Beattie and D McDowell",
note = "Reference text: 1 The Henley Centre, Hospitality into the Twenty First Century: A Vision for the Future, Study commissioned by the Joint Hospitality Industry Congress, Surrey, June 1996. 2 International Hotel Association, “Yield revenue management”, Report for the IHA Congress, Bangkok, October 1992. 3 Donaghy, K., “An investigation of the awareness, current impact and potential implications of YM among hotel managers”, DPhil Thesis, University of Ulster, submitted September 1996. 4 Donaghy, K., McMahon-Beattie, U. and McDowell, D., “Yield management: an overview”, International Journal of Hospitality Management, Vol. 14 No. 2, 1995, pp. 139-50. 5 Lewin, K., Field Theory in Social Sciences, Harper & Row, New York, NY, 1951. 6 Beckhard, R., Organizational Development: Strategies and Models, Addison-Wesley, MA, 1969. 7 Quinn, J.B., cited in Quinn, J.B., Mintzberg, H., and James, R.M. (Eds), The Strategy Process: Concepts and Cases, Prentice-Hall, Englewood Cliffs, NJ, 1988. 8 Goymour, D., “The top 50 UK hotel groups”, Caterer and Hotelkeeper, No. 3264, 1994, pp. 45-6. 9 Cornell HRA Quarterly Conference Report, “Yield management magic”, The Cornell HRA Quarterly, Vol. 31 No. 2, 1990, pp. 14-15. 10 Jones, P. and Hamilton, D., “Yield management: putting people in the big picture”, The Cornell HRA Quarterly,",
year = "1997",
language = "English",
volume = "9",
pages = "50--54",
journal = "International Journal of Contemporary Hospitality Management",
issn = "0959-6119",
publisher = "Emerald Publishing",
number = "2",
}