Implementing Yield management: Lessons from the Hotel Sector

K Donaghy, U McMahon-Beattie, D McDowell

Research output: Contribution to journalArticle

29 Citations (Scopus)
LanguageEnglish
Pages50-54
JournalInternational Journal of Contemporary Hospitality Management,
Volume9
Issue number2
Publication statusPublished - 1997

Cite this

Donaghy, K ; McMahon-Beattie, U ; McDowell, D. / Implementing Yield management: Lessons from the Hotel Sector. 1997 ; Vol. 9, No. 2. pp. 50-54.
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note = "Reference text: 1 The Henley Centre, Hospitality into the Twenty First Century: A Vision for the Future, Study commissioned by the Joint Hospitality Industry Congress, Surrey, June 1996. 2 International Hotel Association, “Yield revenue management”, Report for the IHA Congress, Bangkok, October 1992. 3 Donaghy, K., “An investigation of the awareness, current impact and potential implications of YM among hotel managers”, DPhil Thesis, University of Ulster, submitted September 1996. 4 Donaghy, K., McMahon-Beattie, U. and McDowell, D., “Yield management: an overview”, International Journal of Hospitality Management, Vol. 14 No. 2, 1995, pp. 139-50. 5 Lewin, K., Field Theory in Social Sciences, Harper & Row, New York, NY, 1951. 6 Beckhard, R., Organizational Development: Strategies and Models, Addison-Wesley, MA, 1969. 7 Quinn, J.B., cited in Quinn, J.B., Mintzberg, H., and James, R.M. (Eds), The Strategy Process: Concepts and Cases, Prentice-Hall, Englewood Cliffs, NJ, 1988. 8 Goymour, D., “The top 50 UK hotel groups”, Caterer and Hotelkeeper, No. 3264, 1994, pp. 45-6. 9 Cornell HRA Quarterly Conference Report, “Yield management magic”, The Cornell HRA Quarterly, Vol. 31 No. 2, 1990, pp. 14-15. 10 Jones, P. and Hamilton, D., “Yield management: putting people in the big picture”, The Cornell HRA Quarterly,",
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Donaghy, K, McMahon-Beattie, U & McDowell, D 1997, 'Implementing Yield management: Lessons from the Hotel Sector', vol. 9, no. 2, pp. 50-54.

Implementing Yield management: Lessons from the Hotel Sector. / Donaghy, K; McMahon-Beattie, U; McDowell, D.

Vol. 9, No. 2, 1997, p. 50-54.

Research output: Contribution to journalArticle

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AU - McDowell, D

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