Abstract
The factorial survey uses realistic vignettes (case scenarios) with randomised factors to ask respondents to make a familiar type of judgement. The method embodies the strengths of an experimental design with the economy and large samples possible with a survey. The methodology has been developing slowly since the 1950s, but has added potential with the capabilities of computers to assist in design and administration. This paper outlines and details four approaches to using the readily-available Qualtrix software to administer a factorial survey.
Original language | English |
---|---|
Media of output | web pages |
Number of pages | 12 |
Place of Publication | www |
Publication status | Published (in print/issue) - 13 Dec 2018 |
Keywords
- Decision making
- professional judgement
- research methods
- factorial survey
- survey administration
- vignettes