Implementing a Factorial Survey in Qualtrics

Luzia Helfer, Marjolijn De Wilde, Nicholas Proferes, Helena Mc Elhinney, Brian Taylor, Marlene Sinclair

Research output: Other contribution


The factorial survey uses realistic vignettes (case scenarios) with randomised factors to ask respondents to make a familiar type of judgement. The method embodies the strengths of an experimental design with the economy and large samples possible with a survey. The methodology has been developing slowly since the 1950s, but has added potential with the capabilities of computers to assist in design and administration. This paper outlines and details four approaches to using the readily-available Qualtrix software to administer a factorial survey.
Original languageEnglish
Media of outputweb pages
Number of pages12
Place of Publicationwww
Publication statusPublished (in print/issue) - 13 Dec 2018


  • Decision making
  • professional judgement
  • research methods
  • factorial survey
  • survey administration
  • vignettes


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