Identifying potential market niches for Demand Responsive Transport

Lisa Davison, Marcus Enoch, Tim Ryley, Mohammed Quddus, Chao Wang

Research output: Contribution to journalArticle

21 Citations (Scopus)

Abstract

In principle, Demand Responsive Transport services, or paratransit in US nomenclature, offer public transport providers a more flexible and potentiallymore cost effective delivery option than conventional bus services, particularly in situations of low demand. However in practice, there are many examples of promising DRT schemes that have failed, for a number of reasons. One recurring feature appears to be that the DRT operation introduced is not appropriate for the market served. This is due to a lack of knowledge as to what markets may be susceptible to DRT. This paper aims to help address this research gap by drawing on the findings of two qualitative research data collection efforts, exploratory in-depth interviews and focus groups, each including industry experts. Using a marketing framework, developments at the micro, meso and macro levels are explored to determine the circumstances necessary for developing ‘successful’ DRT market niches. Implications for managerial practice include integration of services to improve market penetration and in responding to market development opportunities aimed at the general public. Technology plays the greatest role in responding to market niche demand, primarily in enabling flexible booking and providing real time information, supporting market development, product development and diversification opportunities.
LanguageEnglish
Pages50-61
Number of pages12
JournalResearch in Transportation Business and Management
Volume3
Issue number3
DOIs
Publication statusPublished - 2012

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market niche
niche
market
demand
Terminology
market development
Product development
Macros
Marketing
meso level
product development
public transport
Costs
Industry
macro level
nomenclature
micro level
diversification
qualitative research
marketing

Cite this

Davison, Lisa ; Enoch, Marcus ; Ryley, Tim ; Quddus, Mohammed ; Wang, Chao. / Identifying potential market niches for Demand Responsive Transport. In: Research in Transportation Business and Management. 2012 ; Vol. 3, No. 3. pp. 50-61.
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Identifying potential market niches for Demand Responsive Transport. / Davison, Lisa; Enoch, Marcus; Ryley, Tim; Quddus, Mohammed; Wang, Chao.

In: Research in Transportation Business and Management, Vol. 3, No. 3, 2012, p. 50-61.

Research output: Contribution to journalArticle

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