i-branding: Developing the Internet as a branding tool

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84 Citations (Scopus)

Original language	English
Pages (from-to)	544-562
Journal	Marketing Intelligence & Planning
Volume	25
Issue number	6
DOIs	https://doi.org/10.1108/02634500710819932
Publication status	Published (in print/issue) - Jun 2007

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@article{3bb2886d162a491f97c1ae97edd34ccb,

title = "i-branding: Developing the Internet as a branding tool",

author = "Geoff Simmons",

year = "2007",

month = jun,

doi = "10.1108/02634500710819932",

language = "English",

volume = "25",

pages = "544--562",

journal = "Marketing Intelligence \& Planning",

publisher = "Emerald Publishing",

number = "6",

}