i-branding: Developing the Internet as a branding tool

Geoff Simmons

    Research output: Contribution to journalArticle

    64 Citations (Scopus)
    LanguageEnglish
    Pages544-562
    JournalMarketing Intelligence & Planning
    Volume25
    Issue number6
    DOIs
    Publication statusPublished - Jun 2007

    Cite this

    Simmons, Geoff. / i-branding: Developing the Internet as a branding tool. 2007 ; Vol. 25, No. 6. pp. 544-562.
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    i-branding: Developing the Internet as a branding tool. / Simmons, Geoff.

    Vol. 25, No. 6, 06.2007, p. 544-562.

    Research output: Contribution to journalArticle

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    PY - 2007/6

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