Abstract
It is the history of a nation that creates its sense of place, and within this context tourism and national identity are inseparable. By examining Scotland's culture, people and landscapes from a historical perspective, a sense of place is constructed. This sense of place is clustered into four themes, namely, first, literature, food, landscape, music and film; secondly, different tastes, differing country; thirdly, literature and place, nation and region; and, finally, heritage, authenticity and the appeal of Scotland. Using stories of a far and near past, the authors construct a sense of place that is a representation of destination marketing. Place Branding (2006) 2, 43–52; doi:10.1057/palgrave.pb.5990044
Original language | English |
---|---|
Pages (from-to) | 43-52 |
Journal | Place Branding |
Volume | 2 |
Issue number | 1 |
DOIs | |
Publication status | Published (in print/issue) - 2006 |