Good Design Practices with Small Businesses

Terri McManus; Tom Rogers; Neringa Gulbinaite; Louise Grubb; David Manser

Good Design Practices with Small Businesses

Terri McManus
, Tom Rogers
, Neringa Gulbinaite
, Louise Grubb
, David Manser

InterTrade Ireland - FUSION

Research output: Book/Report › Commissioned report › peer-review

39 Downloads (Pure)

Abstract

Sep 2008 - Successful completion of FUSION project. Consultancy role within the InterTrade Ireland and NutriScience project generated an ‘in-house’ design model and branding, which could be applied to future NutriScience products. Combined funding for the 24mth project – 81K. The result from this project lead to the undertaking of an additional project.April 2011 - further development of in-house graphic facility with FUSION project partner Vellum Gold. This consultancy role within the InterTrade Ireland and Vellum Gold project developed further in-house capabilities and strategies with the existing team. Combined funding for the 18mth project – 61K. Total funding of FUSION to date 142k.

Original language	English
Publisher	Unknown Publisher
Number of pages	4
Publication status	Published (in print/issue) - 11 Apr 2011

Bibliographical note

Reference text: Featured within the U2B - University of Ulster to Business publication of a 5,000 direct mailing list.

Featured within the island wide Business Eye publication with a 8,000 cirulation.

Keywords

Visual Communication
e-commerce
design methodology
professional practice
innovation
new media
promotional and marketing strategies. Evaluation of market place position
design strategy established
online marketing facility
professional design practice.

Access to Document

PressAug2008Author Accepted Manuscript, 24 KB
FinalReportFormApr2011Author Accepted Manuscript, 213 KB
FinalReportSep2008Author Accepted Manuscript, 174 KB

Cite this

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title = "Good Design Practices with Small Businesses",

abstract = "Sep 2008 - Successful completion of FUSION project. Consultancy role within the InterTrade Ireland and NutriScience project generated an {\textquoteleft}in-house{\textquoteright} design model and branding, which could be applied to future NutriScience products. Combined funding for the 24mth project – 81K. The result from this project lead to the undertaking of an additional project.April 2011 - further development of in-house graphic facility with FUSION project partner Vellum Gold. This consultancy role within the InterTrade Ireland and Vellum Gold project developed further in-house capabilities and strategies with the existing team. Combined funding for the 18mth project – 61K. Total funding of FUSION to date 142k.",

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AU - McManus, Terri

AU - Rogers, Tom

AU - Gulbinaite, Neringa

AU - Grubb, Louise

AU - Manser, David

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N2 - Sep 2008 - Successful completion of FUSION project. Consultancy role within the InterTrade Ireland and NutriScience project generated an ‘in-house’ design model and branding, which could be applied to future NutriScience products. Combined funding for the 24mth project – 81K. The result from this project lead to the undertaking of an additional project.April 2011 - further development of in-house graphic facility with FUSION project partner Vellum Gold. This consultancy role within the InterTrade Ireland and Vellum Gold project developed further in-house capabilities and strategies with the existing team. Combined funding for the 18mth project – 61K. Total funding of FUSION to date 142k.

AB - Sep 2008 - Successful completion of FUSION project. Consultancy role within the InterTrade Ireland and NutriScience project generated an ‘in-house’ design model and branding, which could be applied to future NutriScience products. Combined funding for the 24mth project – 81K. The result from this project lead to the undertaking of an additional project.April 2011 - further development of in-house graphic facility with FUSION project partner Vellum Gold. This consultancy role within the InterTrade Ireland and Vellum Gold project developed further in-house capabilities and strategies with the existing team. Combined funding for the 18mth project – 61K. Total funding of FUSION to date 142k.

KW - Visual Communication

KW - e-commerce

KW - design methodology

KW - professional practice

KW - innovation

KW - new media

KW - promotional and marketing strategies. Evaluation of market place position

KW - design strategy established

KW - online marketing facility

KW - professional design practice.

M3 - Commissioned report

BT - Good Design Practices with Small Businesses

PB - Unknown Publisher

ER -

Good Design Practices with Small Businesses

Abstract

Bibliographical note

Keywords

Access to Document

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Cite this