Good Design Practices with Small Businesses

Terri McManus, Tom Rogers, Neringa Gulbinaite, Louise Grubb, David Manser

    Research output: Book/ReportCommissioned report

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    Abstract

    Sep 2008 - Successful completion of FUSION project. Consultancy role within the InterTrade Ireland and NutriScience project generated an ‘in-house’ design model and branding, which could be applied to future NutriScience products. Combined funding for the 24mth project – 81K. The result from this project lead to the undertaking of an additional project.April 2011 - further development of in-house graphic facility with FUSION project partner Vellum Gold. This consultancy role within the InterTrade Ireland and Vellum Gold project developed further in-house capabilities and strategies with the existing team. Combined funding for the 18mth project – 61K. Total funding of FUSION to date 142k.
    Original languageEnglish
    PublisherUnknown Publisher
    Number of pages4
    Publication statusPublished - 11 Apr 2011

    Keywords

    • Visual Communication
    • e-commerce
    • design methodology
    • professional practice
    • innovation
    • new media
    • promotional and marketing strategies. Evaluation of market place position
    • design strategy established
    • online marketing facility
    • professional design practice.

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  • Cite this

    McManus, T., Rogers, T., Gulbinaite, N., Grubb, L., & Manser, D. (2011). Good Design Practices with Small Businesses. Unknown Publisher.