Good Design Practices with Small Businesses

Terri McManus, Tom Rogers, Neringa Gulbinaite, Louise Grubb, David Manser

    Research output: Book/ReportCommissioned report

    Abstract

    Sep 2008 - Successful completion of FUSION project. Consultancy role within the InterTrade Ireland and NutriScience project generated an ‘in-house’ design model and branding, which could be applied to future NutriScience products. Combined funding for the 24mth project – 81K. The result from this project lead to the undertaking of an additional project.April 2011 - further development of in-house graphic facility with FUSION project partner Vellum Gold. This consultancy role within the InterTrade Ireland and Vellum Gold project developed further in-house capabilities and strategies with the existing team. Combined funding for the 18mth project – 61K. Total funding of FUSION to date 142k.
    LanguageEnglish
    Number of pages4
    Publication statusPublished - 11 Apr 2011

    Fingerprint

    small business
    funding
    gold
    Ireland

    Keywords

    • Visual Communication
    • e-commerce
    • design methodology
    • professional practice
    • innovation
    • new media
    • promotional and marketing strategies. Evaluation of market place position
    • design strategy established
    • online marketing facility
    • professional design practice.

    Cite this

    McManus, T., Rogers, T., Gulbinaite, N., Grubb, L., & Manser, D. (2011). Good Design Practices with Small Businesses.
    McManus, Terri ; Rogers, Tom ; Gulbinaite, Neringa ; Grubb, Louise ; Manser, David. / Good Design Practices with Small Businesses. 2011. 4 p.
    @book{fe8febb434a04e4c87e18d3daacdf64f,
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    abstract = "Sep 2008 - Successful completion of FUSION project. Consultancy role within the InterTrade Ireland and NutriScience project generated an ‘in-house’ design model and branding, which could be applied to future NutriScience products. Combined funding for the 24mth project – 81K. The result from this project lead to the undertaking of an additional project.April 2011 - further development of in-house graphic facility with FUSION project partner Vellum Gold. This consultancy role within the InterTrade Ireland and Vellum Gold project developed further in-house capabilities and strategies with the existing team. Combined funding for the 18mth project – 61K. Total funding of FUSION to date 142k.",
    keywords = "Visual Communication, e-commerce, design methodology, professional practice, innovation, new media, promotional and marketing strategies. Evaluation of market place position, design strategy established, online marketing facility, professional design practice.",
    author = "Terri McManus and Tom Rogers and Neringa Gulbinaite and Louise Grubb and David Manser",
    note = "Reference text: Featured within the U2B - University of Ulster to Business publication of a 5,000 direct mailing list. Featured within the island wide Business Eye publication with a 8,000 cirulation.",
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    McManus, T, Rogers, T, Gulbinaite, N, Grubb, L & Manser, D 2011, Good Design Practices with Small Businesses.

    Good Design Practices with Small Businesses. / McManus, Terri; Rogers, Tom; Gulbinaite, Neringa; Grubb, Louise; Manser, David.

    2011. 4 p.

    Research output: Book/ReportCommissioned report

    TY - BOOK

    T1 - Good Design Practices with Small Businesses

    AU - McManus, Terri

    AU - Rogers, Tom

    AU - Gulbinaite, Neringa

    AU - Grubb, Louise

    AU - Manser, David

    N1 - Reference text: Featured within the U2B - University of Ulster to Business publication of a 5,000 direct mailing list. Featured within the island wide Business Eye publication with a 8,000 cirulation.

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    N2 - Sep 2008 - Successful completion of FUSION project. Consultancy role within the InterTrade Ireland and NutriScience project generated an ‘in-house’ design model and branding, which could be applied to future NutriScience products. Combined funding for the 24mth project – 81K. The result from this project lead to the undertaking of an additional project.April 2011 - further development of in-house graphic facility with FUSION project partner Vellum Gold. This consultancy role within the InterTrade Ireland and Vellum Gold project developed further in-house capabilities and strategies with the existing team. Combined funding for the 18mth project – 61K. Total funding of FUSION to date 142k.

    AB - Sep 2008 - Successful completion of FUSION project. Consultancy role within the InterTrade Ireland and NutriScience project generated an ‘in-house’ design model and branding, which could be applied to future NutriScience products. Combined funding for the 24mth project – 81K. The result from this project lead to the undertaking of an additional project.April 2011 - further development of in-house graphic facility with FUSION project partner Vellum Gold. This consultancy role within the InterTrade Ireland and Vellum Gold project developed further in-house capabilities and strategies with the existing team. Combined funding for the 18mth project – 61K. Total funding of FUSION to date 142k.

    KW - Visual Communication

    KW - e-commerce

    KW - design methodology

    KW - professional practice

    KW - innovation

    KW - new media

    KW - promotional and marketing strategies. Evaluation of market place position

    KW - design strategy established

    KW - online marketing facility

    KW - professional design practice.

    M3 - Commissioned report

    BT - Good Design Practices with Small Businesses

    ER -

    McManus T, Rogers T, Gulbinaite N, Grubb L, Manser D. Good Design Practices with Small Businesses. 2011. 4 p.