Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices

Lorna M. R. Stevens, Jacob Ostberg

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationMarketing Management: A Cultural Perspective
    EditorsLisa Penaloza, Nil Toulouse, Luca M. Visconti
    Place of PublicationOxon
    PublisherRoutledge
    Pages392-407
    Volume1
    ISBN (Print)978-0-415-60683-7
    Publication statusPublished - 2012

    Cite this

    Stevens, L. M. R., & Ostberg, J. (2012). Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices. In L. Penaloza, N. Toulouse, & L. M. Visconti (Eds.), Marketing Management: A Cultural Perspective (Vol. 1, pp. 392-407). Oxon: Routledge.