Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices

Lorna M. R. Stevens, Jacob Ostberg

    Research output: Chapter in Book/Report/Conference proceedingChapter

    LanguageEnglish
    Title of host publicationMarketing Management: A Cultural Perspective
    EditorsLisa Penaloza, Nil Toulouse, Luca M. Visconti
    Place of PublicationOxon
    Pages392-407
    Volume1
    Publication statusPublished - 2012

    Cite this

    Stevens, L. M. R., & Ostberg, J. (2012). Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices. In L. Penaloza, N. Toulouse, & L. M. Visconti (Eds.), Marketing Management: A Cultural Perspective (Vol. 1, pp. 392-407). Oxon.
    Stevens, Lorna M. R. ; Ostberg, Jacob. / Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices. Marketing Management: A Cultural Perspective. editor / Lisa Penaloza ; Nil Toulouse ; Luca M. Visconti. Vol. 1 Oxon, 2012. pp. 392-407
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    year = "2012",
    language = "English",
    isbn = "978-0-415-60683-7",
    volume = "1",
    pages = "392--407",
    editor = "Lisa Penaloza and Nil Toulouse and Visconti, {Luca M.}",
    booktitle = "Marketing Management: A Cultural Perspective",

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    Stevens, LMR & Ostberg, J 2012, Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices. in L Penaloza, N Toulouse & LM Visconti (eds), Marketing Management: A Cultural Perspective. vol. 1, Oxon, pp. 392-407.

    Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices. / Stevens, Lorna M. R.; Ostberg, Jacob.

    Marketing Management: A Cultural Perspective. ed. / Lisa Penaloza; Nil Toulouse; Luca M. Visconti. Vol. 1 Oxon, 2012. p. 392-407.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    TY - CHAP

    T1 - Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices

    AU - Stevens, Lorna M. R.

    AU - Ostberg, Jacob

    PY - 2012

    Y1 - 2012

    M3 - Chapter

    SN - 978-0-415-60683-7

    VL - 1

    SP - 392

    EP - 407

    BT - Marketing Management: A Cultural Perspective

    A2 - Penaloza, Lisa

    A2 - Toulouse, Nil

    A2 - Visconti, Luca M.

    CY - Oxon

    ER -

    Stevens LMR, Ostberg J. Gendered Bodies - Representations of Femininity and Masculinity in Advertising Practices. In Penaloza L, Toulouse N, Visconti LM, editors, Marketing Management: A Cultural Perspective. Vol. 1. Oxon. 2012. p. 392-407