Gender, Marketing and Consumer Behavior, Proceedings of the Eighth Conference

Lorna M. R. Stevens (Editor), Janet Borgerson (Editor)

    Research output: Book/ReportAnthology

    Original languageEnglish
    Place of PublicationUniversity of Ulster, Coleraine
    PublisherAssociation for Consumer Research
    Number of pages383
    ISBN (Print)none available
    Publication statusPublished - Jul 2006

    Cite this

    Stevens, L. M. R., & Borgerson, J. (Eds.) (2006). Gender, Marketing and Consumer Behavior, Proceedings of the Eighth Conference. Association for Consumer Research.