Gen Z Consumers’ Willingness To Pay Delivery Fee: An Indian Perspective

Ishtehar Sharif Swazan; Suhasish Basak; Debanjan Das

doi:10.31274/itaa.13673

Gen Z Consumers’ Willingness To Pay Delivery Fee: An Indian Perspective

Ishtehar Sharif Swazan
, Suhasish Basak
, Debanjan Das

Belfast School of Art

West Virginia University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

4 Downloads (Pure)

Abstract

The Internet has become a global marketplace over the past few decades for buying or selling goods and services. With the rapid growth of internet users and organized online infrastructures in India, it was obvious that the online marketplace will get a boost. Among the internet users in India, 57 percent of Gen Z people spent four or more hours a week on the internet which is higher than any other generation. This study was conducted to determine how Indian Gen Z perceive online delivery fees when shopping online. The theory of planned behavior (TPB) was used as a framework and linear regression analysis was employed for testing the proposed hypotheses. This study provides several implications for online retailers as online delivery is an important part of online shopping. This study also contributes to the consumer behavior literature regarding Gen Z perceived intentions towards delivery fees.

Original language	English
Title of host publication	International Textile and Apparel Association Annual Conference Proceedings
Pages	1-3
Number of pages	3
Volume	78
DOIs	https://doi.org/10.31274/itaa.13673
Publication status	Published (in print/issue) - 23 Sept 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

GenZ
fashion
Consumer Behavior
delivery
India
ecommerce
online shopping

Access to Document

10.31274/itaa.13673

CB-Online Delivery Fee-RES ITAAproceedings-2021.cleanedFinal published version, 284 KBLicence: CC BY

Cite this

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title = "Gen Z Consumers{\textquoteright} Willingness To Pay Delivery Fee: An Indian Perspective",

abstract = "The Internet has become a global marketplace over the past few decades for buying or selling goods and services. With the rapid growth of internet users and organized online infrastructures in India, it was obvious that the online marketplace will get a boost. Among the internet users in India, 57 percent of Gen Z people spent four or more hours a week on the internet which is higher than any other generation. This study was conducted to determine how Indian Gen Z perceive online delivery fees when shopping online. The theory of planned behavior (TPB) was used as a framework and linear regression analysis was employed for testing the proposed hypotheses. This study provides several implications for online retailers as online delivery is an important part of online shopping. This study also contributes to the consumer behavior literature regarding Gen Z perceived intentions towards delivery fees.",

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AU - Swazan, Ishtehar Sharif

AU - Basak, Suhasish

AU - Das, Debanjan

PY - 2022/9/23

Y1 - 2022/9/23

N2 - The Internet has become a global marketplace over the past few decades for buying or selling goods and services. With the rapid growth of internet users and organized online infrastructures in India, it was obvious that the online marketplace will get a boost. Among the internet users in India, 57 percent of Gen Z people spent four or more hours a week on the internet which is higher than any other generation. This study was conducted to determine how Indian Gen Z perceive online delivery fees when shopping online. The theory of planned behavior (TPB) was used as a framework and linear regression analysis was employed for testing the proposed hypotheses. This study provides several implications for online retailers as online delivery is an important part of online shopping. This study also contributes to the consumer behavior literature regarding Gen Z perceived intentions towards delivery fees.

AB - The Internet has become a global marketplace over the past few decades for buying or selling goods and services. With the rapid growth of internet users and organized online infrastructures in India, it was obvious that the online marketplace will get a boost. Among the internet users in India, 57 percent of Gen Z people spent four or more hours a week on the internet which is higher than any other generation. This study was conducted to determine how Indian Gen Z perceive online delivery fees when shopping online. The theory of planned behavior (TPB) was used as a framework and linear regression analysis was employed for testing the proposed hypotheses. This study provides several implications for online retailers as online delivery is an important part of online shopping. This study also contributes to the consumer behavior literature regarding Gen Z perceived intentions towards delivery fees.

KW - GenZ

KW - fashion

KW - Consumer Behavior

KW - delivery

KW - India

KW - ecommerce

KW - online shopping

U2 - 10.31274/itaa.13673

DO - 10.31274/itaa.13673

M3 - Conference contribution

VL - 78

SP - 1

EP - 3

BT - International Textile and Apparel Association Annual Conference Proceedings

ER -

Gen Z Consumers’ Willingness To Pay Delivery Fee: An Indian Perspective

Abstract

UN SDGs

Keywords

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