FUSION project to formalise the new product development system in a company, and bring new preserve and other innovative, wholesome food products to existing and new customers

Research output: Book/ReportCommissioned report

Abstract

This project supported growth of own brand and branded product sales in a sweet and savoury preserves business. The project aims were to formalise the new product development system, and bring new cooking sauce and other innovative, wholesome savoury and sweet preserve products to existing and new customers. Evidence of achievement exists in the form of 13 products which were developed and brought to market for own brand customers, a further 6 own brand products due for launch in the Spring 2016, a Christmas range of product concepts for own brand customers in the pipeline, and product prototypes and associated business cases for branded cooking sauces. The knowledge resulting from the project has helped service existing retail and food service customers and secured new retail and food service own brand customers, and engage the company with Bord Bia for development of its digital marketing strategy and processes for retailer and consumer-led product development.
LanguageEnglish
Number of pages13
Publication statusPublished - 31 Mar 2016

Fingerprint

Food products
New product development
Food service
Retail services
Christmas
Retailers
Marketing strategy
Product development
Service brand
Prototype
Digital marketing
Business case

Keywords

  • Product development
  • preserves
  • cooking sauces
  • own label
  • branded business

Cite this

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title = "FUSION project to formalise the new product development system in a company, and bring new preserve and other innovative, wholesome food products to existing and new customers",
abstract = "This project supported growth of own brand and branded product sales in a sweet and savoury preserves business. The project aims were to formalise the new product development system, and bring new cooking sauce and other innovative, wholesome savoury and sweet preserve products to existing and new customers. Evidence of achievement exists in the form of 13 products which were developed and brought to market for own brand customers, a further 6 own brand products due for launch in the Spring 2016, a Christmas range of product concepts for own brand customers in the pipeline, and product prototypes and associated business cases for branded cooking sauces. The knowledge resulting from the project has helped service existing retail and food service customers and secured new retail and food service own brand customers, and engage the company with Bord Bia for development of its digital marketing strategy and processes for retailer and consumer-led product development.",
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author = "Peter Mitchell",
year = "2016",
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N2 - This project supported growth of own brand and branded product sales in a sweet and savoury preserves business. The project aims were to formalise the new product development system, and bring new cooking sauce and other innovative, wholesome savoury and sweet preserve products to existing and new customers. Evidence of achievement exists in the form of 13 products which were developed and brought to market for own brand customers, a further 6 own brand products due for launch in the Spring 2016, a Christmas range of product concepts for own brand customers in the pipeline, and product prototypes and associated business cases for branded cooking sauces. The knowledge resulting from the project has helped service existing retail and food service customers and secured new retail and food service own brand customers, and engage the company with Bord Bia for development of its digital marketing strategy and processes for retailer and consumer-led product development.

AB - This project supported growth of own brand and branded product sales in a sweet and savoury preserves business. The project aims were to formalise the new product development system, and bring new cooking sauce and other innovative, wholesome savoury and sweet preserve products to existing and new customers. Evidence of achievement exists in the form of 13 products which were developed and brought to market for own brand customers, a further 6 own brand products due for launch in the Spring 2016, a Christmas range of product concepts for own brand customers in the pipeline, and product prototypes and associated business cases for branded cooking sauces. The knowledge resulting from the project has helped service existing retail and food service customers and secured new retail and food service own brand customers, and engage the company with Bord Bia for development of its digital marketing strategy and processes for retailer and consumer-led product development.

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KW - branded business

M3 - Commissioned report

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