Skip to main navigation
Skip to search
Skip to main content
Ulster University Home
Home
Researchers
Research units
Research output
Student theses
Datasets
Activities
Press/Media
Prizes
Search by expertise, name or affiliation
From WOM to aWOM–the evolution of unpaid influence: a perspective article
Nigel Williams, Nicole Ferdinand
Dept of Mgmt, Leadership & Marketing
Ulster University Business School
Research output
:
Contribution to journal
›
Article
›
peer-review
19
Citations (Scopus)
216
Downloads (Pure)
Overview
Fingerprint
Research output
(1)
Fingerprint
Dive into the research topics of 'From WOM to aWOM–the evolution of unpaid influence: a perspective article'. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Social Sciences
Influence
100%
Perspective
100%
Evolution
100%
Customers
60%
Electronic Word of Mouth
60%
Economic and Social Development
40%
Information
40%
Source of Information
40%
Natural Language Processing
40%
Research
20%
Purpose
20%
Paper
20%
Support
20%
Organizations
20%
Tourism
20%
Consumers
20%
Decision Making
20%
Methodology
20%
Security
20%
Social Media
20%
Right to Privacy
20%
Permission
20%
Remote Sensing
20%
Tourist Decision Making
20%
Computer Science
Artificial Intelligence
100%
Communication
50%
Decision-Making
50%
Natural Language Processing
50%
Robot
25%
User
25%
Contextual Information
25%
Practical Implication
25%
Security Concern
25%
Social Medium Platform
25%
Opinion Leader
25%
Information Security
25%
Virtual Assistant
25%
Generated Content
25%