From Green Love marks to Brand Loyalty: Examining the Underlining Role of Customer Engagement Behaviour and Altruism

Nayab Javed, Syed Haider Khalil, Amir Ishaque, Fahad Sultan

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'From Green Love marks to Brand Loyalty: Examining the Underlining Role of Customer Engagement Behaviour and Altruism'. Together they form a unique fingerprint.

Economics, Econometrics and Finance

Psychology