Abstract
This paper explores the phenomenon of film-induced tourism and takes a case-study focus on potential to develop this in Ireland. Prominent recent examples such as the 'Lord of the Rings' movies and what they have done for the image of New Zealand and the country's tourism has created increased interest in the whole concept of films influencing people's travel decisions. Ireland presents a highly suitable case for study as it has some of the oldest examples of the phenomenon, such as John Ford's 1952 film 'The Quiet Man' which is still attracting tourists to the County Mayo region over 60 years later.
| Original language | English |
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| Title of host publication | Unknown Host Publication |
| Publisher | Ulster University Business School |
| Number of pages | 8 |
| Publication status | Published (in print/issue) - 11 Jun 2005 |
| Event | Inaugural Tourism & Hospitality Research in Ireland Conference - University of Ulster, Portrush campus Duration: 11 Jun 2005 → … |
Conference
| Conference | Inaugural Tourism & Hospitality Research in Ireland Conference |
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| Period | 11/06/05 → … |
Keywords
- film tourism
- Ireland
- destination branding
- marketing