Abstract
Film and television as media can exert a powerful influence on their audience. A growing body of literature suggests that movies and television programmes can influence people’s travel decisions and entice them to visit particular destinations they have seen on screen. This paper applies the concept of film-induced tourism to Ireland, focusing on two distinct regions of the country: Dingle, the setting for David Lean’s 1970 film ‘Ryan’s Daughter’ and Avoca, the location of the popular BBC television series ‘Ballykissangel’. This paper explores academic discourse on media induced tourism from a global perspective but centres on movies and television series produced in Ireland, taking a comparative case-study approach to ‘Ryan’s Daughter’ and ‘Ballykissangel’. Research of both a qualitative and quantitative nature was conducted in the Dingle region of south-west Ireland and in Avoca in the south-east of the country to facilitate this. Findings reveal that film tourism in Ireland can be a very lucrative business. Both regions have benefited tourism-wise from their link with respective film and television productions. However, in both cases there has been little real support from tourist authorities to this growth phenomenon and as such the full potential of film tourism is not being realised in these particular regions of Ireland.
| Original language | English |
|---|---|
| Title of host publication | Unknown Host Publication |
| Publisher | University of Nottingham |
| Number of pages | 8 |
| Publication status | Published (in print/issue) - 12 Dec 2006 |
| Event | ‘Culture, Tourism & the Media’ 5th DeHann Tourism Management Conference - University of Nottingham, UK Duration: 12 Dec 2006 → … |
Conference
| Conference | ‘Culture, Tourism & the Media’ 5th DeHann Tourism Management Conference |
|---|---|
| Period | 12/12/06 → … |
Keywords
- film tourism
- television tourism
- destination marketing
- ireland