Figuratively Speaking: Of Metaphor, Simile and Metonymy in Marketing Thought

Stephen Brown
, roel wijland

Research output: Contribution to journal › Article › peer-review

11 Citations (Scopus)

119 Downloads (Pure)

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- Last Name(descending)

Stephen Brown
- sfx.brownulster.acuk
- Dept of Mgmt, Leadership & Marketing - Professor of Marketing Research
- Ulster University Business School - Full Professor
- Business and Management Research
Person: Academic