"Feeling Bodies" in Marketing": Aesthetics, Emotions and Gender

Lorna M. R. Stevens

    Research output: Contribution to journalArticle

    Abstract

    Gender is deeply embedded in marketing ideology and it continues to be a topic of conern in the marketing academy. There has been little attention paid by marketers, however, to related studies in other fields in aesthetic labour and emotional labour, despite the intersections between them. This article seeks to incorporate aesthetic labour and emotional labour into the gender and marketing discussion. In so doing, it reintroduces a "trailblazing" feminist element, concluding that there needs to be greater critical awareness of gender as a dominant motif in our ideologies, discourses and practices in marketing.
    LanguageEnglish
    Pages141-159
    JournalMarketing Review
    Volume12
    Issue number2
    Publication statusPublished - 1 Oct 2012

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    aesthetics
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    marketing
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    gender
    Ideologies
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    ideology
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    Cite this

    Stevens, Lorna M. R. / "Feeling Bodies" in Marketing": Aesthetics, Emotions and Gender. In: Marketing Review. 2012 ; Vol. 12, No. 2. pp. 141-159.
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    Stevens, LMR 2012, '"Feeling Bodies" in Marketing": Aesthetics, Emotions and Gender', Marketing Review, vol. 12, no. 2, pp. 141-159.

    "Feeling Bodies" in Marketing": Aesthetics, Emotions and Gender. / Stevens, Lorna M. R.

    In: Marketing Review, Vol. 12, No. 2, 01.10.2012, p. 141-159.

    Research output: Contribution to journalArticle

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