This article argues that as a result of the proliferation of digital cultures in which streaming is increasingly affordable and accessible across the globe – the fashion film has become a ubiquitous part of any fashion campaign. It looks at examples of fashion films for Mugler, Balenciaga and Gucci. It also considers the pioneering work of Nick Knight's digital platform SHOWstudio.
|Number of pages||2|
|Journal||Source - The Photographic Review|
|Publication status||Published - 1 Aug 2022|
- Fashion photography; film; Mugler; Balenciaga; Gucci; Nick Knight; SHOWstudio