Exploring the potential of e-CRM in SME Marketing Practice

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects
Place of Publication	Ball State University, USA
Publisher	IGI Global
Pages	149-168
ISBN (Print)	9781609605971
DOIs	https://doi.org/10.4018/978-1-60960-597-1
Publication status	Published (in print/issue) - 2011

Access to Document

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title = "Exploring the potential of e-CRM in SME Marketing Practice",

author = "Fiona McMahon and Aodheen O'Donnell",

year = "2011",

doi = "10.4018/978-1-60960-597-1",

language = "English",

isbn = "9781609605971",

pages = "149--168",

booktitle = "E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects",

publisher = "IGI Global",

address = "United States",

}

TY - CHAP

T1 - Exploring the potential of e-CRM in SME Marketing Practice

AU - McMahon, Fiona

AU - O'Donnell, Aodheen

PY - 2011

Y1 - 2011

U2 - 10.4018/978-1-60960-597-1

DO - 10.4018/978-1-60960-597-1

M3 - Chapter

SN - 9781609605971

SP - 149

EP - 168

BT - E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects

PB - IGI Global

CY - Ball State University, USA

ER -