Exploring the potential of e-CRM in SME Marketing Practice

Fiona McMahon, Aodheen O'Donnell

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationE-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects
Place of PublicationBall State University, USA
Pages149-168
DOIs
Publication statusPublished - 2011

Cite this

McMahon, F., & O'Donnell, A. (2011). Exploring the potential of e-CRM in SME Marketing Practice. In E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects (pp. 149-168). Ball State University, USA. https://doi.org/10.4018/978-1-60960-597-1
McMahon, Fiona ; O'Donnell, Aodheen. / Exploring the potential of e-CRM in SME Marketing Practice. E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects. Ball State University, USA, 2011. pp. 149-168
@inbook{1740823de9af4a68bcdf47535b6d746d,
title = "Exploring the potential of e-CRM in SME Marketing Practice",
author = "Fiona McMahon and Aodheen O'Donnell",
year = "2011",
doi = "10.4018/978-1-60960-597-1",
language = "English",
isbn = "9781609605971",
pages = "149--168",
booktitle = "E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects",

}

McMahon, F & O'Donnell, A 2011, Exploring the potential of e-CRM in SME Marketing Practice. in E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects. Ball State University, USA, pp. 149-168. https://doi.org/10.4018/978-1-60960-597-1

Exploring the potential of e-CRM in SME Marketing Practice. / McMahon, Fiona; O'Donnell, Aodheen.

E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects. Ball State University, USA, 2011. p. 149-168.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Exploring the potential of e-CRM in SME Marketing Practice

AU - McMahon, Fiona

AU - O'Donnell, Aodheen

PY - 2011

Y1 - 2011

U2 - 10.4018/978-1-60960-597-1

DO - 10.4018/978-1-60960-597-1

M3 - Chapter

SN - 9781609605971

SP - 149

EP - 168

BT - E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects

CY - Ball State University, USA

ER -

McMahon F, O'Donnell A. Exploring the potential of e-CRM in SME Marketing Practice. In E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects. Ball State University, USA. 2011. p. 149-168 https://doi.org/10.4018/978-1-60960-597-1