Exploring the potential of e-CRM in SME Marketing Practice

Fiona McMahon, Aodheen O'Donnell

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationE-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects
Place of PublicationBall State University, USA
PublisherIGI Global
Pages149-168
ISBN (Print)9781609605971
DOIs
Publication statusPublished - 2011

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