Exploring the potential of e-CRM in SME Marketing Practice

Fiona McMahon, Aodheen O'Donnell

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationE-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects
Place of PublicationBall State University, USA
PublisherIGI Global
Pages149-168
ISBN (Print)9781609605971
DOIs
Publication statusPublished - 2011

Cite this

McMahon, F., & O'Donnell, A. (2011). Exploring the potential of e-CRM in SME Marketing Practice. In E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects (pp. 149-168). IGI Global. https://doi.org/10.4018/978-1-60960-597-1