Exploring and Explaining SME Marketing: Investigating e-CRM Using a Mixed Methods Approach

Business & Economics

• Small and Medium-sized Enterprises (SMEs) 100%
• Mixed Methods 93%
• Customer Relationship Management 63%
• Marketing 59%
• Customer Information 26%
• Research Design 19%
• Communication 19%
• Small Business Marketing 18%
• Management Activities 18%
• Qualitative Methods 14%
• Mixed Methods Research 13%
• Quantitative Methods 13%
• Communication Technologies 13%
• Owner-managers 11%
• Management Theory 10%
• Information Management 10%
• Small Business 9%
• Ireland 9%