Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory

Business & Economics

• Brand Management 22%
• Brand Meaning 29%
• Brand Value 68%
• Co-creation 10%
• Conceptual Model 12%
• Interaction 5%
• Marketing 9%
• Media Use 12%
• Multiple Stakeholders 11%
• S-D Logic 100%
• Social Construction 12%
• Social Construction Theory 18%
• Social Context 10%
• Social Media 49%
• Social Structure 10%
• Stakeholders 24%
• Structuration 13%
• Structuration Theory 80%
• Value Co-creation 67%
• Value Creation 17%