Examining the symbiosis of Corporate Entrepreneurship [Domain Redefinition] and the traditional Marketing Mix in Born Global Firms

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published (in print/issue) - 1 Aug 2022
Event	The Global Research Conference on Marketing and Entrepreneurship - Whistler, Canada, Whistler, Canada Duration: 2 Aug 2022 → 4 Aug 2022 Conference number: 35 https://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/2022_grcme_program.pdf

Conference	The Global Research Conference on Marketing and Entrepreneurship
Abbreviated title	GRCME
Country/Territory	Canada
City	Whistler
Period	2/08/22 → 4/08/22
Internet address	https://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/2022_grcme_program.pdf

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Examining the symbiosis of Corporate Entrepreneurship [Domain Redefinition] and the traditional Marketing Mix in Born Global Firms",

author = "Margaret Robb and Andrea Reid and Sandra Moffett and Trevor Cadden",

year = "2022",

month = aug,

day = "1",

language = "English",

note = "The Global Research Conference on Marketing and Entrepreneurship, GRCME ; Conference date: 02-08-2022 Through 04-08-2022",

url = "https://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/2022_grcme_program.pdf",

}

TY - CONF

T1 - Examining the symbiosis of Corporate Entrepreneurship [Domain Redefinition] and the traditional Marketing Mix in Born Global Firms

AU - Robb, Margaret

AU - Reid, Andrea

AU - Moffett, Sandra

AU - Cadden, Trevor

N1 - Conference code: 35

PY - 2022/8/1

Y1 - 2022/8/1

UR - https://www.marketing-entrepreneurship.org/uploads/2/2/3/4/22347058/2022_grcme_program.pdf

M3 - Paper

T2 - The Global Research Conference on Marketing and Entrepreneurship

Y2 - 2 August 2022 through 4 August 2022

ER -