Evaluating Public Relations’ Effects: Implications from Mass Communication Theory and Research

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Unknown Host Publication
Number of pages	18
Publication status	Published (in print/issue) - 22 Mar 2005
Event	Chartered Institute of Public Relations Academic Conference - University of Lincoln, UK Duration: 22 Mar 2005 → …

Conference	Chartered Institute of Public Relations Academic Conference
Period	22/03/05 → …

Cite this

@inproceedings{c7b2b19f581b4036bff168646c2abbd9,

title = "Evaluating Public Relations{\textquoteright} Effects: Implications from Mass Communication Theory and Research",

author = "Mairead McCoy",

year = "2005",

month = mar,

day = "22",

language = "English",

booktitle = "Unknown Host Publication",

note = "Chartered Institute of Public Relations Academic Conference ; Conference date: 22-03-2005",

}