Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation

Damian Gallagher, Audrey Gilmore

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEntrepreneurial Marketing: Global Perspectives
PublisherEmerald Publishing
Pages3-21
ISBN (Print)978-1-78190-786-3
Publication statusPublished - 2013

Keywords

  • Entrepreneurship
  • Marketing
  • SMEs

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