Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation

Damian Gallagher, Audrey Gilmore

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEntrepreneurial Marketing: Global Perspectives
Pages3-21
Publication statusPublished - 2013

Keywords

  • Entrepreneurship
  • Marketing
  • SMEs

Cite this

Gallagher, D., & Gilmore, A. (2013). Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation. In Entrepreneurial Marketing: Global Perspectives (pp. 3-21)