Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation

Damian Gallagher, Audrey Gilmore

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationEntrepreneurial Marketing: Global Perspectives
PublisherEmerald Publishing
Pages3-21
ISBN (Print)978-1-78190-786-3
Publication statusPublished (in print/issue) - 3 Apr 2013

Keywords

  • Entrepreneurship
  • Marketing
  • SMEs

Cite this