Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation

Damian Gallagher, Audrey Gilmore

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationEntrepreneurial Marketing: Global Perspectives
Pages3-21
Publication statusPublished - 2013

Keywords

  • Entrepreneurship
  • Marketing
  • SMEs

Cite this

Gallagher, D., & Gilmore, A. (2013). Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation. In Entrepreneurial Marketing: Global Perspectives (pp. 3-21)
Gallagher, Damian ; Gilmore, Audrey. / Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation. Entrepreneurial Marketing: Global Perspectives. 2013. pp. 3-21
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isbn = "978-1-78190-786-3",
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Gallagher, D & Gilmore, A 2013, Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation. in Entrepreneurial Marketing: Global Perspectives. pp. 3-21.

Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation. / Gallagher, Damian; Gilmore, Audrey.

Entrepreneurial Marketing: Global Perspectives. 2013. p. 3-21.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation

AU - Gallagher, Damian

AU - Gilmore, Audrey

PY - 2013

Y1 - 2013

KW - Entrepreneurship

KW - Marketing

KW - SMEs

M3 - Chapter

SN - 978-1-78190-786-3

SP - 3

EP - 21

BT - Entrepreneurial Marketing: Global Perspectives

ER -

Gallagher D, Gilmore A. Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation. In Entrepreneurial Marketing: Global Perspectives. 2013. p. 3-21