Entrepreneurial marketing in SMEs: the key capabilities of e-CRM

Paul Harrigan, Elaine Ramsey, Patrick Ibbotson

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	40-64
Journal	Journal of Research in Marketing and Entrepreneurship
Volume	14
Issue number	1
DOIs	https://doi.org/10.1108/14715201211246760
Publication status	Published (in print/issue) - 10 Jul 2012

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