Entrepreneurial marketing in SMEs: the key capabilities of e-CRM

Research output: Contribution to journalArticle

15 Citations (Scopus)
LanguageEnglish
Pages40-64
JournalJournal of Research in Marketing and Entrepreneurship
Volume14
Issue number1
DOIs
Publication statusPublished - 10 Jul 2012

Cite this

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title = "Entrepreneurial marketing in SMEs: the key capabilities of e-CRM",
author = "Paul Harrigan and Elaine Ramsey and Patrick Ibbotson",
year = "2012",
month = "7",
day = "10",
doi = "10.1108/14715201211246760",
language = "English",
volume = "14",
pages = "40--64",
number = "1",

}

Entrepreneurial marketing in SMEs: the key capabilities of e-CRM. / Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick.

Vol. 14, No. 1, 10.07.2012, p. 40-64.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Entrepreneurial marketing in SMEs: the key capabilities of e-CRM

AU - Harrigan, Paul

AU - Ramsey, Elaine

AU - Ibbotson, Patrick

PY - 2012/7/10

Y1 - 2012/7/10

U2 - 10.1108/14715201211246760

DO - 10.1108/14715201211246760

M3 - Article

VL - 14

SP - 40

EP - 64

IS - 1

ER -