| Original language | English |
|---|---|
| Pages (from-to) | 20-27 |
| Journal | International Journal of Information Management |
| Volume | 33 |
| Publication status | Published (in print/issue) - 1 Mar 2013 |
Keywords
- CRM
- Suppliers
- Fairness
- Loyalty card
- Supermarket
R Duffy, A Fearne, S Hornibrook, K Hutchinson, A Reid
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 20-27 |
| Journal | International Journal of Information Management |
| Volume | 33 |
| Publication status | Published (in print/issue) - 1 Mar 2013 |