Engaging suppliers in CRM: The Role of Justice in Buyer-Supplier Relationships

R Duffy, A Fearne, S Hornibrook, K Hutchinson, A Reid

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)20-27
JournalInternational Journal of Information Management
Volume33
Publication statusPublished - 1 Mar 2013

Keywords

  • CRM
  • Suppliers
  • Fairness
  • Loyalty card
  • Supermarket

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