Original language | English |
---|---|
Pages (from-to) | 20-27 |
Journal | International Journal of Information Management |
Volume | 33 |
Publication status | Published (in print/issue) - 1 Mar 2013 |
Keywords
- CRM
- Suppliers
- Fairness
- Loyalty card
- Supermarket
R Duffy, A Fearne, S Hornibrook, K Hutchinson, A Reid
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 20-27 |
Journal | International Journal of Information Management |
Volume | 33 |
Publication status | Published (in print/issue) - 1 Mar 2013 |