Electronic customer relationship management and SME marketing practice: exploring potential synergies

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	95-110
Journal	International Journal of E-Adoption
Volume	1
Issue number	4
Publication status	Published (in print/issue) - 2009

Cite this

@article{9f2a0af1d04746a9ac7df9d206eb1b98,

title = "Electronic customer relationship management and SME marketing practice: exploring potential synergies",

author = "Fiona McMahon and Aodheen O'Donnell",

year = "2009",

language = "English",

volume = "1",

pages = "95--110",

journal = "International Journal of E-Adoption",

issn = "1937-9641",

publisher = "IGI Global Publishing",

number = "4",

}