Electronic customer relationship management and SME marketing practice: exploring potential synergies

Fiona McMahon, Aodheen O'Donnell

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)95-110
JournalInternational Journal of E-Adoption
Volume1
Issue number4
Publication statusPublished - 2009

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