Electronic customer relationship management and SME marketing practice: exploring potential synergies

Fiona McMahon, Aodheen O'Donnell

Research output: Contribution to journalArticle

1 Citation (Scopus)
LanguageEnglish
Pages95-110
JournalInternational Journal of E-Adoption
Volume1
Issue number4
Publication statusPublished - 2009

Cite this

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title = "Electronic customer relationship management and SME marketing practice: exploring potential synergies",
author = "Fiona McMahon and Aodheen O'Donnell",
year = "2009",
language = "English",
volume = "1",
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journal = "International Journal of E-Adoption",
issn = "1937-9633",
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Electronic customer relationship management and SME marketing practice: exploring potential synergies. / McMahon, Fiona; O'Donnell, Aodheen.

In: International Journal of E-Adoption, Vol. 1, No. 4, 2009, p. 95-110.

Research output: Contribution to journalArticle

TY - JOUR

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AU - McMahon, Fiona

AU - O'Donnell, Aodheen

PY - 2009

Y1 - 2009

M3 - Article

VL - 1

SP - 95

EP - 110

JO - International Journal of E-Adoption

T2 - International Journal of E-Adoption

JF - International Journal of E-Adoption

SN - 1937-9633

IS - 4

ER -