Electronic customer relationship management and SME marketing practice: exploring potential synergies

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization
Publisher	IGI Global
Pages	220-236
ISBN (Print)	978-1-60566-998-4
Publication status	Published (in print/issue) - 2010

Access to Document

@inbook{a9e21ffd9e6b4dd8839eea9033de2d6a,

title = "Electronic customer relationship management and SME marketing practice: exploring potential synergies",

author = "Fiona McMahon and Aodheen O'Donnell",

year = "2010",

language = "English",

isbn = "978-1-60566-998-4",

pages = "220--236",

booktitle = "E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization",

publisher = "IGI Global",

address = "United States",

}