Electronic customer relationship management and SME marketing practice: exploring potential synergies

Fiona McMahon, Aodheen O'Donnell

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationE-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization
PublisherIGI Global
Pages220-236
ISBN (Print)978-1-60566-998-4
Publication statusPublished - 2010

Cite this

McMahon, F., & O'Donnell, A. (2010). Electronic customer relationship management and SME marketing practice: exploring potential synergies. In E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization (pp. 220-236). IGI Global. http://uir.ulster.ac.uk/9835/1/CRM_book_chapter.doc