Electronic customer relationship management and SME marketing practice: exploring potential synergies

Fiona McMahon, Aodheen O'Donnell

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationE-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization
Pages220-236
Publication statusPublished - 2010

Cite this

McMahon, F., & O'Donnell, A. (2010). Electronic customer relationship management and SME marketing practice: exploring potential synergies. In E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization (pp. 220-236)
McMahon, Fiona ; O'Donnell, Aodheen. / Electronic customer relationship management and SME marketing practice: exploring potential synergies. E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization. 2010. pp. 220-236
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McMahon, F & O'Donnell, A 2010, Electronic customer relationship management and SME marketing practice: exploring potential synergies. in E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization. pp. 220-236.

Electronic customer relationship management and SME marketing practice: exploring potential synergies. / McMahon, Fiona; O'Donnell, Aodheen.

E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization. 2010. p. 220-236.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Electronic customer relationship management and SME marketing practice: exploring potential synergies

AU - McMahon, Fiona

AU - O'Donnell, Aodheen

PY - 2010

Y1 - 2010

M3 - Chapter

SN - 978-1-60566-998-4

SP - 220

EP - 236

BT - E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization

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McMahon F, O'Donnell A. Electronic customer relationship management and SME marketing practice: exploring potential synergies. In E-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization. 2010. p. 220-236