Electronic customer relationship management and SME marketing practice: exploring potential synergies

Fiona McMahon, Aodheen O'Donnell

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationE-commerce Adoption and the Small Business in the Global Marketplace: Tools for optimization
PublisherIGI Global
Pages220-236
ISBN (Print)978-1-60566-998-4
Publication statusPublished - 2010

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