EasiSocial: An Innovative Way of Increasing Adoption of Social Media in Older People

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6 Citations (Scopus)


Online Social Networking has become one of the biggest successes of the Internet. Facebook is the most popular service with over 1.23 billion users. Online Social Networks have the potential to combat feelings of social isolation amongst the aging population. Nevertheless, many older people do not use online social networks given the barriers resulting from a lack of understanding and perceived usefulness. This paper presents the findings from a ten week training course were participants were trained in the use of Facebook and EasiSocial, a newly introduced web application which displays Facebook in a manner which is more suitable for older people. An evaluation study was undertaken of both applications in an effort to gain insight into the reasons why older people (50–80 years old) do not use social media. Findings demonstrated that EasiSocial was statistically easier to learn and easier to use than Facebook and therefore potentially helpful to increase the adoption of Social Media technologies.
Original languageEnglish
Title of host publicationLecture Notes in Computer Science
Number of pages7
ISBN (Print)978-3-319-14423-8
Publication statusPublished (in print/issue) - 1 Jan 2015
EventSmart Homes and Health Telematics - Denver
Duration: 1 Jan 2015 → …


ConferenceSmart Homes and Health Telematics
Period1/01/15 → …


  • Social isolation
  • Technology adoption
  • Web 2.0
  • Social media
  • Online social networks
  • Facebook


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