E-Marketing & SME’s: Operational Lessons for the Future

Research output: Contribution to journal › Article › peer-review

85 Citations (Scopus)

Keywords

@article{9704da64362f40e6849d182672bc0b99,

title = "E-Marketing & SME{\textquoteright}s: Operational Lessons for the Future",

keywords = "SMEs, Internet, Marketing",

author = "Damian Gallagher and Audrey Gilmore",

year = "2007",

month = jan,

day = "2",

doi = "10.1108/09555340710746482",

language = "English",

volume = "19",

pages = "234--247",

journal = "European Business Review",

issn = "0955-534X",

publisher = "Emerald Publishing",

number = "2",

}

TY - JOUR

T1 - E-Marketing & SME’s: Operational Lessons for the Future

AU - Gallagher, Damian

AU - Gilmore, Audrey

PY - 2007/1/2

Y1 - 2007/1/2

KW - SMEs

KW - Internet

KW - Marketing

U2 - 10.1108/09555340710746482

DO - 10.1108/09555340710746482

M3 - Article

SN - 0955-534X

VL - 19

SP - 234

EP - 247

JO - European Business Review

JF - European Business Review

IS - 2

ER -