E-Marketing & SME’s: Operational Lessons for the Future

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107 Citations (Scopus)

Keywords

@article{9704da64362f40e6849d182672bc0b99,

title = "E-Marketing & SME{\textquoteright}s: Operational Lessons for the Future",

keywords = "SMEs, Internet, Marketing",

author = "Damian Gallagher and Audrey Gilmore",

year = "2007",

month = jan,

day = "2",

doi = "10.1108/09555340710746482",

language = "English",

volume = "19",

pages = "234--247",

journal = "European Business Review",

publisher = "Emerald Publishing",

number = "2",

}