E-Marketing & SME’s: Operational Lessons for the Future

Damian Gallagher, Audrey Gilmore

Research output: Contribution to journalArticle

51 Citations (Scopus)
Original languageEnglish
Pages (from-to)234-247
JournalEuropean Business Review
Volume19
Issue number2
DOIs
Publication statusAccepted/In press - 2 Jan 2007

Keywords

  • SMEs
  • Internet
  • Marketing

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