e-CRM in SMEs: an exploratory study in Northern Ireland

Paul Harrigan, Elaine Ramsey, Patrick Ibbotson

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	385-404
Journal	Marketing Intelligence & Planning
Volume	26
Issue number	4
DOIs	https://doi.org/10.1108/02634500810879296
Publication status	Published (in print/issue) - 2008

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