e-CRM in SMEs: an exploratory study in Northern Ireland

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	385-404
Journal	Marketing Intelligence & Planning
Volume	26
Issue number	4
DOIs	https://doi.org/10.1108/02634500810879296
Publication status	Published (in print/issue) - 2008

Access to Document

@article{e9b14bdfcc11409d88420134f9052ffa,

title = "e-CRM in SMEs: an exploratory study in Northern Ireland",

author = "Paul Harrigan and Elaine Ramsey and Patrick Ibbotson",

year = "2008",

doi = "10.1108/02634500810879296",

language = "English",

volume = "26",

pages = "385--404",

journal = "Marketing Intelligence \& Planning",

publisher = "Emerald Publishing",

number = "4",

}